Job Description: Social Media Manager

Location: Dubai, UAE

Type: Full-time

About Narins Beauty

Narins Beauty is a next-generation beauty brand founded by creator Narin Amara, built on authenticity, creativity, and community. With a rapidly growing Gen-Z fanbase across the GCC and beyond, we are redefining how beauty brands connect with culture, through disruptive products, powerful storytelling, and content-first strategies.

We are now seeking our new Social Media Manager to lead our brand voice, storytelling, product education and community engagement across all social platforms.

Role Overview

You will own the end-to-end social media plan and execution, from ideating content calendars to crafting best-in-class content, from platform management to influencer collaborations and trend activations. You will ensure Narins Beauty is best-in-class on Instagram, TikTok, YouTube, and SnapChat, as well as potential emerging channels, building a content machine that blends creativity, data, and community engagement.

This role requires a mix of creative leadership, sharp storytelling, trend fluency, and operational discipline. You will work hand-in-hand with Narin, our creators, and the wider marketing team to deliver content that sparks conversation, drives engagement, and ultimately converts fans into customers.

Key Responsibilities

Social Media Planning

• Develop and own the social media plan across Instagram, Facebook, Tiktok, YouTube, Snapchat, LinkedIN, and emerging platforms.

• Define platform-specific content approaches, posting cadence, and growth strategies.

• Ensure consistency of Narins Beauty’s brand voice, tone, and visual identity across all channels.

• Manage and own the development of all social media pages and profiles
Content Creation & Storytelling

• Lead the content calendar, balancing brand, product education, community content, creator collaborations, and always-on storytelling.

• Translate Narin’s unique voice into high-impact formats (short-form video, memes, trends, carousels, tutorials, etc).

• Oversee production of high-quality assets, ensuring captions, thumbnails, and formats meet best practices.

Community & Influencer Engagement

• Build and nurture an engaged online community through authentic, two-way interactions.

• Partner with influencers, creators, and ambassadors to extend reach and relevance.

• Spot and activate trends early, ensuring Narins Beauty leads conversations in beauty and Gen-Z culture.

Data, Insights & Optimization

• Monitor performance across platforms using analytics and social listening tools (e.g., Brandwatch).

• Benchmark against competitors and extract actionable insights to optimize strategy.

• Deliver monthly performance reports with clear recommendations for growth.

Cross-Functional Collaboration

• Work closely with Narin, Perfornance Marketing, E-commerce, and Product teams to align messaging and campaigns.

• Partner with Perfornance Marketing to ensure social drives both engagement and conversion.

• Manage both content freelancers and internal resources to deliver best-in-class content.

Qualifications

• 5+ years of experience in social media, content creation, or digital marketing, ideally in beauty, fashion, or lifestyle brands.

• Previous experience working with a Founder beauty brand is a plus.

• Proven track record of growing brands on TikTok, Instagram, and YouTube, Facebook, Snapchat and LinkedIN.

• Strong creative skills: ability to translate brand voice into culturally relevant content.

• Experience managing content calendars, creators, and cross-functional campaigns.

• Proficiency in analytics and social listening tools (e.g., Brandwatch), is a huge advantage, with ability to translate insights into strategy.

• Deep understanding of Gen-Z culture, social trends, and platform algorithms.

• Strong project management skills, with ability to thrive in a fast-paced, startup environment.

• Native Arabic speaker and fluent in English

What We Offer

• A front-row seat in building one of the most exciting Gen-Z beauty brands in the region.

• A creative, dynamic, and collaborative work environment.

• Competitive compensation package with growth opportunities.

• The chance to shape culture and set new benchmarks in beauty content.

✨ At Narins Beauty, content is not an afterthought, it’s the heartbeat of our brand. Join us in shaping beauty culture for a new generation.

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